At piiq Digital Pty Ltd ABN 47 626 593 324, we are committed to protecting your personal information. This privacy policy outlines important information for your use of our website and associated social media channels (Website), our mobile and tablet applications (Apps) and our digital consultation methodology (Service).

By accessing and using our Website, Apps or Service, you acknowledge that you have read and understood this privacy policy. If you have any concerns about this privacy policy, you should not access or use our Website, Apps or Service.

You should also review our Terms of Use and Terms of Sale. Capitalised terms in this privacy policy have the meaning set out in our terms of use.

1 Personal information

1.1 Personal information is information or an opinion about an identified individual, or an individual who is reasonably identifiable, whether the information or opinion is true or not, and whether the information or opinion is recorded in a material form or not.

2 Collection of personal information

2.1 We collect personal information for the purpose of conducting our business as a digital consultation service for hair salons and their customers and supplying and using our piiq product, including where you have provided information to us by:
• registering or subscribing to our Website, Apps or Service;
• placing an order for our Service;
• uploading your information to our Apps;
• using our piiq product in a salon;
• placing an order through us, or through your salon to us;
• providing your account details; and
• contacting us.

2.2 The personal information that we collect may include:
• your name and contact details including phone number, payment details, email address, residential address or mailing address;
• your appointment history, lifestyle analysis information, facial analysis information, pictures taken during your appointment, your finished look, products purchased through our piiq pod, and selfies submitted for consultation purposes;
• any other personal information collected in the course of completing a transaction.

2.3 If you provide personal information of third parties to us, you must inform the third party about our privacy policy and your provision of their personal information to us.

2.4 Our Website and Apps may contain links to third party websites. They may have their own privacy policies and we are not responsible for their treatment of your personal information.

3 Use of personal information

3.1 We collect, hold and use your personal information to provide our services to you, to recommend our goods and services to you, to improve our offerings, to maintain and develop our business systems and to assist in responding to your feedback or enquiries.

3.2 We will not use your personal information for direct marketing activities, but may provide you with information relevant to the services we are providing to you and updates on those services.

3.3 We disclose personal information we collect for purposes which are incidental to the purposes outlined above in section 3.1. We may also need to disclose your personal information to our service providers who support our day-to-day business operations, but only for the purposes outlined above in section 3.1.

3.4 We may collect, hold, use and disclose your personal information for other purposes which are within reasonable expectations or permitted or required by law.

3.5 Your personal information may be provided to third parties that provide services to us, including companies providing services relating to our Website platform, Apps, payment gateway, cloud services, logistics and technology support. This may require providing your information to third parties located outside Australia. These disclosures will only be made for the purposes outlined in this section 3.

3.6 We may transfer your personal data outside your home country if required for the purposes set out above. Where applicable, we will make any international transfers subject to appropriate or suitable safeguards as required by relevant privacy regulations. You may contact us at any time at support@piiqdigital.com if you would like further information on these safeguards.

3.7 When no longer required by us, and unless required by law to retain it, reasonable steps will be taken by us to destroy or de-identify your personal information in a secure manner.

4 Biometric Data and Consent

4.1 We may collect biometric information, such as facial images submitted through our Website, Apps or Services. This data is used solely to analyse hair condition (e.g., curl pattern, colour, length, porosity) and provide personalised product recommendations.

4.2 By continuing to use our Website, Apps or Services and submitting your image and responses, you consent to the collection and use of your biometric data as described in this privacy policy. Where required by law, we will obtain explicit consent prior to collecting or processing biometric data.

4.3 Your biometric data is not shared with third parties unless required for service delivery, permitted by law, or you have provided explicit consent.

5 Retention of Personal and Biometric Data

5.1 Personal and biometric data collected through our Services is retained for no longer than three (3) months from the date of submission, unless we are required by law to retain it longer.

5.2 After this period, the data is securely and permanently deleted. Anonymised data that does not identify individuals may be retained for analytical or service improvement purposes.

6 Sharing of Anonymised Data

6.1 We may share anonymised and aggregated insights with selected commercial partners for the purposes of service delivery, analytics, or performance optimisation. These insights do not contain any information that could identify you personally.

6.2 We will not share your personal or biometric information with partners unless it is essential for providing the service, you have consented, or we are required to do so by law.

7 Accessing your personal information

7.1 You have a right to access and/or correct your personal information, subject to exceptions allowed by law. If you would like to do so, you may do so in writing by contacting us at support@piiqdigital.com. We reserve the right to charge a reasonable fee for searching for, and providing access to, your information on a per-request basis. We may require reasonable proof of your identity before providing access to, or correcting, information.

7.2 Where the laws applicable in your location require it, you may exercise the following data protection rights: the right of deletion, the right to amend or rectify your personal data, the right to object to the use of your personal data, the right to restrict processing of your data, the right of access, and the right of portability.

8 Cookies and data

8.1 We use cookies and tracking technologies to improve your experience and to deliver targeted ads. You may disable cookies in your browser settings, but this may limit some functionality. See Google's Ads Settings and the Network Advertising Initiative for opt-out options.

8.2 We may use analytics tools such as Google Analytics and Facebook Pixel to understand usage trends. Information collected via these tools is governed by their respective privacy policies.

8.3 You may opt out of ad targeting by visiting the AdChoices site.

9 Changes to this privacy policy

9.1 We may amend this privacy policy from time to time. Changes will be published on this Website and your continued use of the Website, Apps or Services will constitute your acceptance of the updated policy.

10 Contact details

10.1 If you have any questions about this privacy policy or our data practices, please contact our data protection officer at support@piiqdigital.com.